Leveraging powerful brand continuity across all customer touchpoints.
Following FUJIFILM’s acquisition of cell culture firm, Irvine Scientific, a comprehensive brand refresh was necessary across all marketing materials. To capture both scientific precision and aspirational innovation, we crafted a visually compelling narrative—blending ethereal imagery with a clean, professional design framework.
Leveraging powerful brand continuity across all customer touchpoints.
Following FUJIFILM’s acquisition of cell culture firm, Irvine Scientific, a comprehensive brand refresh was necessary across all marketing materials. The advertising campaign, themed “Discover Our Culture,” strategically leveraged the company’s expertise in cell culture. To capture both scientific precision and aspirational innovation, we crafted a visually compelling narrative—blending ethereal imagery with a clean, professional design framework.
This style guide provided a foundational framework for maintaining brand consistency throughout the campaign. It ensured uniformity in visual treatments, color schemes, typography, and other design elements, resulting in a cohesive and polished brand presentation.
The new brand styling was seamlessly integrated across all corporate materials, including product brochures, websites, advertising, and trade exhibitions. This cohesive approach reinforced brand continuity, enhancing the client’s marketing program and strengthening their presence in the marketplace.
