What did we do for this client?
Web Design | Web Development
Designing a medical device launch web site.
As they prepared for launch, Luoxis was short on time and on engaging product imagery…the product was still in the final production stages. They did, however, want a style that was modern and forward thinking, in order to differentiate them from the staid style of their competitors.
The final site design incorporates bold colors, parallax effects, and responsive, mobile-first design structure, including a nifty menu system that pushes the page down past the iconic circular logo. The site is built primarily to educate potential investors about the new technology. Later phases will emphasize the matured product.
Setting the Brand and the Tech.
Some products don’t fit precisely into the medical device category.
Luoxis’ RedoxSYS point-of-care diagnostic instrument with accompanying disposable sensors that rapidly measure and report unique oxidative stress parameters by analysing a single drop of a blood or plasma.
It measures oxidation-reduction potential (ORP) in the body, a homeostatic measurement of oxidative stress that changes in response to traumatic injury or illness.
The first-in-class clinical diagnostic platform is able to provide the only complete assessment of a patient’s oxidative status, which has broad diagnostic application across multiple disease areas where oxidative stress is implicated.
Novel measures such as ORP enable rapid analysis of oxidative stress and antioxidant reserves, allowing for improved clinical insights into traumatic brain injury patients and potentially improve clinical management based on their condition’s severity and ORP measures.
The company is currently engaged in developing RedoxSYS as a simple, rapid blood test for use in the critical care setting, where it can help provide an objective measurement of patient injury and predict potential complications.
The new test will help enable physicians improve resource allocation and align higher levels of care with the most critically injured patients, leading to improved outcomes and optimal workflows.
What went into making this project?
Our goal is to listen to the people who know the most about their business, our clients, and then merge that with what we know the most about…conveying brand stories. Incorporating the personality of the brand, and the people behind the brand, makes for a better and more unique web experience.