9 Reasons Why SEO is Good for Your Business

SEO is well-known and often misunderstood and mysterious.

Understanding what SEO is is one thing but knowing why it matters is another. As it is now common knowledge in digital marketing that SEO is an important tool for any business who wants to increase website traffic, it still pays to be reminded of the benefits one can get from it. And no matter the changes in the digital marketing world, having a good SEO strategy remains to be one of the best investment a business can have.

Here we outline 9 reasons why SEO is as relevant as ever.

1. Search engines are the go-to place of customers.
Customers rely on search engines to try and solve something or try to find something, and they can be very specific with what they need or what they want, so being visible is the very first thing a business would want if they wish to utilize this pool of customers. Ranking high on search engines makes your brand accessible and accessibility builds credibility.

2. SEO is practical and cost-effective.
Since it’s the customer who is actively searching for the products or services they need through search engines, being accessible or visible here saves your business the effort of having to reach out to them. Saving money as opposed to spending in ad campaigns and outbound strategies.

3. SEO results are trackable and measurable.
Tools and even SEO agencies are readily available to measure and track the results of your SEO strategy. From the traffic generated, lead generations, to conversion and sales, it is possible to measure the success of this marketing strategy for you to be on top of your campaign making your brand more relevant.

4. SEO levels the playing field.
With an effective SEO campaign, even small businesses can rank close to bigger and larger companies in terms of visibility and accessibility. With SEO, not one company can hold a monopoly of this important asset, those who utilize SEO well can be rewarded too.

5. SEO makes your business more valuable.
Because you are visible and can generate quality traffic to your site this puts a significant value to your business. Customers have a mindset that those who are on top of the list are usually the ones who can deliver the product or the service that they need, increasing the trust that customers give to your business.

6. More customers will see your content with SEO.
It is not just about being visible but also about being relevant. The more quality traffic you generate the more customers will listen to what you have to say or offer and this can give your business an edge over the competition.

7. SEO will help your business improve.
With more traffic comes more reviews and feedback. This will significantly help your business understand what it lacks and what it needs to retain the traffic it gets. The opposite also applies, you will only know if the user experience is great if there are users who frequent your site. This gives the opportunity for self-assessment and improvement which will ultimately result in better user experience for your customers.

8. SEO increases sales and revenue.
Having mentioned all the things above, what remains most relevant is the power of SEO to increase the sales and revenue of your business. It will be inevitable that the quality traffic you generate through SEO will result in conversion and sales giving you more reason to invest in this strategy.

9.SEO builds brand recognition.
With visibility, credibility, relevance, a great user experience, and increased sales your brand then becomes easily recognizable, leaving an imprint to your customers to help them keep on coming back. This will also generate referrals which will ultimately help your business grow beyond the initial market that you’ve tapped.